6th Edition of ad:tech, New Delhi commences with overwhelming response

by Brian Pereira | Mar 4, 2016

Opening day witnessed keynote session of industry experts from Lufthansa, Nestle and BBC

New Delhi, March 3^rd 2016: The 6^th edition of Digital Marketing and Advertising Conference and Exhibition in India, ad:tech featured a special innovation zone that showcased new technologies in digital marketing. This year saw 150+ Speakers including 6 Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 80+ companies and an Innovation Zone with the latest disruptive technology in digital marketing. Join us on 03 & 04 Marchand engage with 5000+ Digital marketing community from over 28 countries.

The opening day of the action packed digital marketing event saw keynote speakers Michael , Global Head of Integrated Marketing NESCAFÉ, Nestlé and Alexander Schlaubitz, VP, Global Marketing , Lufthansa engage the audience with their powerful sessions on Digital and Marketing Techniques. In addition to the keynote speakers the event also had other speakers from Fork Media, And Beyond, AdzMedia, Criteo, Tune, Thinktech, MagicBricks, Taboola, Phillips, Kotak Mahindra, Myntra to name a few.

The first day witnessed footfall of more than 4,000 which included exhibitors, marketers, and industry leaders among others. Further to the panel discussions, in-depth presentations and hands on workshops, there was a first ever Roast in the history of ad:tech followed by a Big Networking Bash to end the day in an exciting and lively note.

Alexander Schlaubitz, VP, Global Marketing, Lufthansa, shared his ability to evaluate key business issues on an abstract level. Fostering ideas that are unexpected & willingness to challenge conventional wisdom and explore new opportunities. He said “Innovation starts with empathy” and continues “There are 3 kinds of people on airports: excited, nervous & sad. Empathy for all 3 is our goal and 90% of passenger experience is becoming homogenised across carriers today”.

Michael Chrisment, Global Head of Integrated Marketing NESCAFÉ, Nestlé shared his deep understanding of the various marketing techniques and trends, and also about his productive coaching of Category teams to realize the revenue and idea generating possibilities of the Digital Space. He said, “Plan your budget wisely!” and continues,“We are enabling and changing the life of people with a coffee!”. Michael Chrisment, also announced their new Nescafe app and said, ”A lot can happen over coffee! It’s always nice to wake up with NESCAFE wake up app”.

Commenting on the grand opening of ad:tech, Jaswant Singh, spokesperson ad:tech India said, “The response to ad:tech 2106 has been phenomenal compared to last year and we have witnessed a 50% increase in the footfall. The success of ad:tech signifies the acceptance and growth of the digital industry in India and the support and participation from so many brands and visitors specially from foreign delegates in 2016 strengthens our belief. It feels great that various brands have chosen the platform to launch there concepts and products using influencers from various walks of life.”

Other topics covered were: In the digital era, is the industry ready to reconsider the way media is measured Native Content Marketing – A Success story for NDTV; Is it about Mad Men or Mad Data: How can brands benefit from data management platforms?; Using Technology to create “IN THE MOMENT” Marketing; App Marketing in India: Seizing Opportunity & Overcoming Challenges; Influencer Marketing – The New Rules of Engagement – Fork Influencer Marketing Platform Launch

About AD:TECH India

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com

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Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]

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