Audio-Technica Launches AT2040 Affordable Hyper-Cardioid Dynamic Microphone for Podcasters, Content Creators

Here’s another sub-Rs 10K microphone for podcasters (we hope you read our review of HARMAN’s condenser microphone). Audio-Technica, a proponent of transducer technology for over 50 years, has launched its new AT2040 Hyper-Cardioid Dynamic Podcast Microphone.  Inspired by the performance of Audio-Technica’s acclaimed BP40 Large-Diaphragm Dynamic Broadcast Microphone, the AT2040 brings professional broadcast-quality sound with high vocal reproduction to podcasters and other content creators at an affordable price point. The AT2040 Hyper cardioid Dynamic Podcast Microphone is available in the India market at an MRP of ₹9500/-.

The AT2040 is a successor to the AT2020 which is still selling on Amazon.in for ₹9,256/-. The cardioid polar pattern in this microphone reduces pickup of sounds from the sides and rear, improving isolation of the desired sound source.  Both the AT2020 and the AT2040 are suitable for home-studio applications.

Featuring a stylish yet rugged all-metal construction, the AT2040 excels at isolated/up-close vocal reproduction and rejection of unwanted room noise due to its tight hyper-cardioid polar pattern, ensuring professional-quality podcasts. The AT2040 provides smooth, warm, natural sound, while the mic’s multistage windscreen combines a nonwoven filter with foam mesh to provide superior internal pop filtering, and its specially-designed integrated shock mount prevents unwanted noise by attenuating vibration from a boom arm or mic stand.

The AT2040’s XLR output connects to a conventional analog microphone input, providing versatile use with everything from USB audio interfaces to professional mixing consoles. The mic comes standard with a pivoting stand mount, 5/8″-27 to 3/8″-16 threaded adapter, and a soft protective pouch.

Robin Ghose, Business Development Manager (Professional and Consumer) at Audio-Technica India, remarks, “In addition to being the microphone of choice of professionals at major sporting and music events across the globe, Audio-Technica microphones have been embraced by streamers, YouTubers, and other content creators over the years. We previously did not offer a dynamic hyper-cardioid microphone so finely tuned to the needs of podcasters and decided to take the technology and experience we have with our broadcast microphones and offer the AT2040. The smooth vocal reproduction and focused pickup of the microphone will help take their podcasts and other content to the next level.”