Introduces EOS 5DS and EOS 5DSR, 50.6 megapixel, full-frame DSLR cameras in India
- Launches XC10 4K Professional Video Camera.
- Targets 50% market share from the DSLR business.
- Canon celebrates 12th straight year of No. 1 share of global interchangeable-lens digital camera market*
- Aims at 200 Canon Image Squares by end of 2015.
Mumbai, 9th June, 2015: Canon India Pvt. Ltd., India’s No. 1 Digital Imaging Company, is all set to revolutionize the digital imaging industry with the introduction of World’s highest resolution full frame DSLR cameras – EOS 5DS and EOS 5DSR today.
With this launch, Canon moves a step further to provide photographers with uncompromising image quality through the newly designed EOS models. Perfect for commercial, studio, portrait, landscape and architectural photography, the ultra-high resolution of these cameras allow for large-format printing and extensive cropping capability while maintaining fantastic image quality.
The company also introduced the XC10 4K Professional Video Camera that features a compact, lightweight and versatile design for convenient 4K/Full HD video shooting and 12 Megapixel digital still photography.
Speaking at the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India stated, “India is an important market for us. We as a digital imaging leader in the region are committed to bring innovation and advancement on the table. Canon’s vision has always been to give the industry newer experiences of creating high quality imaging, both in photography and videography. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With the introduction of the world’s highest resolution full frame camera, Canon has unveiled cutting-edge technology in the camera industry. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. As technology innovators, we bring in strong brand equity and effective network management that help us retain most of the industry share. Given the demand of our products, we are also undertaking a robust retail expansion across the region to engage more closely with consumers.”
As part of aggressive growth plans for Indian market, Canon not only strengthens its product portfolio by launching revolutionary products but also desires to reach out to target customers with robust marketing programs.
Disclaimers:
* Among 35mm-format Digital SLR cameras as of February 5, 2015 according to published competitive information
** Canon interchangeable- lens digital cameras (digital SLR & compact – system cameras) have maintained the No.1 share worldwide in terms of volume within the interchangeable- lens digital camera market for 12 year period from 2003 – 2014 based on a Canon Inc Survey.
After making distinguishable presence in metro and Tier 1 cities, Canon continues with rapid retail expansion with heavy investment in Tier 2 and 3 cities to reach the mark of 200 Canon Image Squares (CIS) by end of 2015. This massive base expansion will help the company to make products easily available and indulge customers in complete brand experience.
Mr. Andrew Koh, Senior Director, Image Communications Products Group, Canon India commented, “Rapid innovation is key to success in digital imaging industry and the launch of the EOS 5DS and EOS 5DSR cameras reassures our loyalists’ trust in the brand, that is always ready to push beyond technology limits. Market insight and strong R&D enabled us to develop many new technologies for the sensor to be used in the EOS 5DS and EOS 5DSR bodies. These products truly meet the demand for high-pixel and high resolution, with no compromise on high image quality. The cutting-edge technology and exclusivity in products make Canon EOS series so successful. We are confident about the response of the new range and wish to consolidate our position as pioneers in the imaging space.”
About EOS 5DS and EOS 5DSR
5DS and EOS 5DSR – two flagship EOS cameras are equipped with a 50.6-megapixel 35mm, full-frame CMOS sensor processors, making them the highest resolution DSLR cameras in Canon’s extensive range. The EOS 5DS R features cancellation of its Optical Low Pass Filter (LPF) effect. This allows the camera to take full advantage of the extremely high resolution sensor and capture very fine levels of detail and texture. The tradeoff is the potential appearance of Moire patterns while shooting. This makes the EOS 5DS R suitable for commercial and studio photography where the shooting environment is controlled and extremely high resolution is needed for massive prints. The EOS 5DS features a functional LPF, just like other DSLR cameras in the Canon lineup. This dynamic duo have been developed specifically for those users who need to capture even the finest level of detail, especially studio, commercial and advertising photographers. Additionally consumers who are passionate about landscape photography will also greatly benefit from the dramatically higher resolution.
With a 50.6-megapixel 35mm full-frame CMOS sensor, the EOS 5DSR and EOS 5DS have by far the highest resolution in Canon’s history of EOS cameras. Both cameras incorporate technologies to enhance image resolution with minimal side-effects.
To complement the high resolution sensors, the EOS 5DS and EOS 5DS R feature a new “Fine Detail” Picture Mode that allows configuring the sharpness level, thereby allowing for even more fine detail capture. This is especially important for commercial, product and advertising photography where fine textures of materials are represented with the highest possible level of detail and resolution.
To handle the ultrahigh pixel count, Canon has introduced a new cam-motor driven mirror mechanism to minimize mirror vibrations that occur and cause image shake.
The EOS 5DS and EOS 5DS R also feature a brand new 150,000-dot RGB+IR Metering and automatic exposure system. This newly developed metering system ensures proper exposure and accurate colour tones even in the most challenging lighting conditions.
Both EOS 5DS and EOS 5DS R feature the latest dual DIGIC 6 image processors, allowing for a maximum continuous shooting speed of 5.0fps, at a full resolution of 50.6 megapixels.
About XC10
The Canon XC10 4K Professional Video Camera features a compact, lightweight and versatile design for convenient 4K video shooting and 12 Megapixel digital still photography. The XC10 can satisfy a broad range of video and still production needs. This product is intended to satisfy the needs of multiple genres from wedding videographers, documentary and small filmmakers, to news gathering agencies, offering a cost-effective and high performance 4K solution. It also appeals to the needs of cross media professionals in that it can also capture 12 Megapixel still images. Another unique point about this product is its ability to extract 8 megapixel still images in-camera from recorded 4K footage – absolutely essential for those to whom each moment of footage could be a critical capture.
The XC10 Professional Video Camera’s 4K imaging system is purpose-built of proprietary components, including a Genuine Canon 10x Wide-Angle Zoom Lens with 2x Digital Tele-converter and Optical Image Stabilization. Employing a special Canon compact optical system, the lens offers a zoom ratio of 27.3-273mm for movies and 24.1-241mm for photos. And the new DIGIC DV5 signal processor that provides the image-processing power and speed to deliver high image quality, performance and innovative new features like the Canon XF-AVC codec for 4K and HD recording.
EOS 5DS, EOS 5DSR and XC10 4K Professional Video Camera will be available at all Canon Image Squares for
EOS 5DS – INR 2,52,995
EOS 5DSR – INR 2,65,995
XC10 – INR 1,70,000
