Episode #19: How Marketing is Changing Today

by Brian Pereira | Mar 18, 2021

TECH THAT! · Episode #19: How Marketing is Changing Today

Prasenjit Roy, Senior Executive Vice President Marketing at NTT Netmagic tells us how marketing is realigning to keep up with the times. He talks about the channels that are relevant today and how marketing campaigns are changing. NTT is also working with industry bodies to spread awareness and took certain calls to be resilient and face market disruption.

Tech That! is the podcast series on business technology concepts like cloud computing, data centers, virtualization, cybersecurity, artificial intelligence, machine learning, blockchain, business analytics, IoT, robotics, applications, 5G/mobile, and other enterprise computing trends. The episodes are recorded, edited, and produced by Brian Pereira, a tech journalist with over 26 years of journalism experience.

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Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]

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