Goa, 17 November: The third day of the Gartner Symposium /ITexpo here kicked off with a much anticipated and enlightening keynote by Guy Kawasaki. The ever-smiling Guy enthralled a full-house with his witticisms, punch lines and common sense anecdotes from life. Incidentally, Guy was on the very first Macintosh team (1984) and got to work with the late Steve Jobs. So naturally, there were touches of Apple strategies and products during his presentation.
The original Mactinosh team (1984). Guy in the last row on the left
Here are some gems and punchlines from his presentation:
Don’t let the bozos grind you down
Innovation is not a event but a process
10-20-30 rule : 10 slides 20 minutes smallest font 30. And get you background black
Customize you intro; use local examples to bond with your audiences
Role the DICEE – Depth, Intelligent, Complete, Empowering, Elegant
Great products, great solutions are complete and elegant
MVVVP – Make minimally viable valuable validating products
Jump to the next curve
Let 100 flowers blossom
Churn Baby, Churn. It can’t be done, it shouldn’t be done. How much can you ignore- you detractors, banks and your customer
To be an innovator you have to be in denial
Every great Innovation polarizes people. Otherwise it is mediocre
Hardest thing is to keep going – it’s law of the game – it’s a process in innovation
The holy grail of marketing is the uniqueness of the product
Niche Thyself – Uniqueness, Value
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