Hannover, Germany. CeBIT is bringing together bloggers and entrepreneurs. The global digital community’s leading exhibition is dipping deep into the blogosphere this year, creating a new event devoted to blogging – by and for bloggers and representatives of industry, geared to blog specialists as well as beginners and anyone who just wants to know how a good blog works. The “Rock the Blog” event at the CeBIT Global Conferences is a networking venue where creative bloggers meet marketing specialists, SEO experts meet PR pros and new media meet tried-and-tested methods. “Rock the Blog” is a joint project of Deutsche Messe and Blappsta, the blog app developer, and takes place on Friday, 20 March, from 10 a.m. to 5 p.m., on three different stages in Hall 8.
What motivates bloggers and why is their content so important and authentic? What can corporations learn from successful bloggers? And how can bloggers work together with corporations? Rock the Blog features more than 40 blogging experts, corporate representatives and journalists in short presentations, panel discussions and workshops, speaking on the opportunities, tricks and pitfalls of the blogosphere. The topics include corporate blogs, location-based advertising and sales promotion, earning money with journalism on the Web, reports from the field, blogging and the law, blogger initiatives and tips on helping staff members become bloggers. Speakers include the well-known tech blogger Sascha Pallenberg, social media expert Ibrahim Evsan, media blogger Karsten Lohmeyer, Blappsta founder Dr. Steven Zielke and blog specialists from Daimler, Tchibo and IBM. Singer-songwriter Jonathan Mann will also take the stage to talk about modern knowledge transfer. Mann not only composed the song for the legendary iPhone 4 launch, but also wrote the music for the current CeBIT Global Conferences video, viewable at:
https://www.youtube.com/watch?v=O7JL1NShxI8.
The goal of “Rock the Blog” is not just to disseminate information, but also to promote networking among industrial representatives and bloggers. A ticket to “Rock the Blog” costs EUR 70 and includes admission to CeBIT. Further information is available at http://www.rock-the-blog.com/#PROGRAMM. If you want to join in the discussion during the run-up to event, use the #RTB15 hashtag on Twitter.
