BOOKSREVIEWS

The First 90 Days Are Crucial for the CISO and CIO

This book arms you with insights into crafting a robust 90-day plan, and you'll be well-equipped to catapult into CIO or CISO roles successfully. Beyond technical proficiency, the book instills survival skills, ensuring longevity and helping you prevent burnout in these pivotal positions.

The Aspiring CISO and CIO

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Will Programmatic Ad buying make media planners redundant?

Ever wondered why you see an ad for Samsung Galaxy A9 phones while reading a story about the forthcoming launch of Apple iPhone 7 on a tech news site? Call it smart advertising and right targeting if you wish. But a new technology called ‘Programmatic Advertising’ (also Programmatic Ad Buying) has enabled that in a jiffy. And it beats the old approach which is reserved (or traditional) media buying. Ad networks are passé. Real time bidding and digital ad exchanges are in.

Podcasts

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