So the new iPhones were launched two days ago (Sept. 12), and we know all the specs and features. In fact, the elements of secrecy, shock and awe was missing, thanks to leaks of these details on the Internet. We also know the approximate prices for these phones in Indian Rupee terms and the India launch dates. So these are no longer the questions that are being asked by the well informed and well read consumer in this part of the world. The questions that are being asked are, how will these new phones help Apple boost its market share in an Android dominated market, like India. And with the new phones pricier than ever, who exactly will buy them in India, once they become available at the end of September (iPhone 8) and early November (iPhone X)?