Mr. HyunChil Hong, President and CEO, Samsung India Electronics and Mr. Asim Warsi, Vice President, Marketing, Mobile & IT, Samsung India launching the Galaxy S6 and Galaxy S6 edge in New Delhi
New Delhi, March 23, 2015: Samsung Electronics Co. Ltd. today unveiled its most-awaited smartphones – GALAXY S6 and GALAXY S6 edge – in India. Beautifully crafted from metal and glass and a bouquet of first-of-its-kind technology, the Samsung GALAXY S6 and GALAXY S6 edge define the future of mobility.
The launch of the new phones offers consumers in India the ultimate smartphone experience with a new standard that will drive the global mobile agenda, with cutting-edge design, robust partner network and novel services.
The GALAXY S6 edge shows unique and outstanding beauty while providing a solid grip and an immersive viewing experience with the world’s first curved display on both sides. Ushering in the next era of connected mobility, the two devices offer a reimagined user experience, the fastest charging technology, intuitive features, defence grade mobile security, touch fingerprint scanner and data protection through an upgraded Samsung KNOX security system.
Several features developed by Samsung India R&D
It is important to note that the Indian R&D team has been involved in the development of the S6 devices with many engineers involved in the application and modem processor software development that has made the S6 device the most powerful smartphone in the world. Expert engineers in multimedia have enhanced camera experience in S6 with HDR and Virtual Shot
In addition, a large part of internet browser, personalized themes and fast speeds with download booster that combine LTE and WiFi data for apps has been developed and built by the Indian R&D team.
Mr. HC Hong, President and CEO, Samsung India Electronics said, “At Samsung, we remain sharply attuned to what India wants. We apply our passion and insights to improve the everyday lives of our consumers, giving people the power to discover new experiences. India is among the select 20 countries chosen by Samsung for the first phase launch of GALAXY S6 and GALAXY S6 edge, and rightly so given the Indian R&D team’s valuable contribution in making these the world’s most advanced smartphones. We believe that with Samsung’s focus on continuous advances in technology, our customers experience the future, today.”
“Innovation at Samsung is a journey that begins with the consumers and travels with the consumers, with a vision to constantly inspire the world and shape the future. Samsung’s focus on relentless innovation brings the future in mobility today. Once again, with the new smartphones, we have introduced many never-seen-before features that consumers around the world wished for. I am very excited that Indian consumers will be among the first to experience the devices of the future,” said Asim Warsi, Vice President, Marketing, Mobile & IT at Samsung India.
Beauty Meets Purpose
Carefully crafted from metal and glass, the GALAXY S6 and GALAXY S6 edge blend purposeful design with powerful features. The GALAXY S6 edge particularly, shows unique and outstanding beauty while also providing a solid grip and an immersive viewing experience with the world’s first curved display on both sides. Its glass body, made from the toughest glass to date, Corning® Gorilla Glass® 4, is available in an array of colorful jewel tones, including White Pearl, Black Sapphire, Gold Platinum, Blue Topaz (Galaxy S6) and Green Emerald (Galaxy S6 Edge), which elicit a unique visual texture as it reflects natural light. This timeless design required the first-of-its-kind glass crafting technology and unmatched quality control, setting the GALAXY S6 and GALAXY S6 edge apart from every other mobile device on the market. The premium device aesthetics deliver true value and are complemented by a totally new and lighter interface that greatly enhances usability and functionality. A refined and fully optimized user experience simplifies applications and offers features and settings in a more intuitive way.
Vivid Images with a Fast, Bright Camera
The GALAXY S6 and GALAXY S6 edge are equipped with an incredibly vivid, bright and fast front and rear camera. The F1.9 lenses and high resolution sensors on both front (5MP) and rear (16MP) cameras provide the most superior image quality in a smartphone, even in the dark. In addition, Auto Real-time High Dynamic Range (HDR), Smart Optical Image Stabilization (OIS) and IR Detect White Balance provide advanced light sensitivities and crisp camera solutions. Furthermore, a new “Quick Launch” feature give users fast, direct access to the camera from any screen in just 0.7 seconds* by simply double clicking the home key button. These advanced camera functions enable users to capture their most precious and personal moments in uncompromising quality, however and wherever they want.
Super Charging and Wire Free
With fully embedded WPC and PMA certified wireless charging technology, the GALAXY S6 and GALAXY S6 edge are setting a new industry standard for universal wireless charging. The devices work with any wireless pad available in the market that supports WPC and PMA standards. They also sport incredibly fast wired charging, 1.5 times faster than the GALAXY S5, providing about 4 hours of usage after only 10 minutes of charging.*
Cutting-edge Core Technology
The thin (6.8 mm/7.0mm edge) and lightweight (138g /132g edge) GALAXY S6 and GALAXY S6 edge integrate the most advanced, cutting-edge, Samsung core technology available today. The world’s first 14nm mobile processor with 64-bit platform, new LPDDR4 memory system and UFS 2.0 flash memory provides higher performance and enhanced memory speed with lower power consumption. Moreover, the world’s first 1440P/VP9 hardware based codec enables users to enjoy high resolution streaming video while also using less power. In addition, the 5.1-inch Quad HD Super AMOLED screen offers users the highest pixel density of 577ppi. Enhanced outdoor visibility with a brighter display of 600cd/m(square) lets consumers experience content without compromise – anywhere, at any time.
Enhanced Security
The GALAXY S6 and GALAXY S6 edge are built on the upgraded Samsung KNOX, end-to-end secure mobile platform, offering defense-grade features for real-time protection from potential malicious attacks. Both of these new devices are also ready for immediate enterprise adoption, with market leading MDMs and KNOX enhancements enabled at launch to simplify and improve mobile device management. Additionally, the Find My Mobile feature secures lost devices and protects personal information through a number of services, including the all new remotely controlled “Reactivation lock.” With an enhanced touch-type fingerprint scanner, it also provides quick authentication and saves encrypted data in secure device storage.
Price & Availability
The Samsung GALAXY S6 is priced at INR 49,900 (32GB), INR 55,900 (64GB) and INR 61,900 (128GB), while GALAXY S6 edge is available at a price of INR 58,900 (32GB), INR 64,900 (64GB) and INR 70,900 (128GB).
The GALAXY S6 and GALAXY S6 edge will be available in India starting from April 10, 2015 with 32/64/128 GB storage options available in White Pearl, Black Sapphire, Gold Platinum, Blue Topaz (GALAXY S6 only) and Green Emerald (GALAXY S6 edge only).
Samsung has partnered with Bharti Airtel which will offer double data benefit to its GALAXY S6 & S6 Edge users on select prepaid and postpaid data pack/ plan subscription. While users on Airtel 4G will be able to enjoy double data benefit for a period of 6 months, 3G users can avail it for 2 months. Specific details of this offer will be announced once the devices are available; customers can stay tuned to www.airtel.in for more details.
*Average speed based on internal testing conducted by Samsung. Results may vary by device or situation.
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The facts and figures in this release were not verified by Digital Creed.
