Samsung’s Tizen-Powered Z1 Touches Sales of 1 Million units

by Brian Pereira | Jul 2, 2015

Mumbai, 30 June, 2015: Samsung India Electronics has sold a record 1 million Tizen-powered Samsung Z1 smartphones since its launch in January 2015. The easy to use Smartphone was developed keeping the unique needs of Indian consumers in mind. The new device addresses key barriers to Smartphone upgrade, including short battery life and a complicated user interface.

Samsung Z1 was designed to appeal to the millions of feature phone users in India while addressing their need for an easy to use Smartphone. Samsung has thus been able to reach this milestone in less than six months from launch in the highly competitive entry-level Smartphone segment.

Mr. Asim Warsi, Vice-President-Marketing, Mobile and IT, Samsung India, said, “Our insights have shown that consumers hesitate to move beyond the familiar basic and simple interaction with their mobile devices. Keeping this in mind, Samsung Z1 features an easy to use UI that offers a smooth and fast experience to ensure a seamless migration to smartphones. Samsung Z1 combines a great feature set along with a rapidly growing app ecosystem to offer consumers a differentiated Smartphone experience. We are happy to see the response the device has received and will continue to grow the range for Tizen- powered smartphones.”

Built on the Tizen platform that also powers products like Samsung televisions, cameras, and Samsung wearable devices, the Samsung Z1 delivers a faster boot time and enhanced web performance to offer users faster page loading times with decreased data usage. The Samsung Z1 also features ‘Ultra Power Saving Mode’ to ensure users can enjoy an uninterrupted Smartphone experience and stay connected, even at minimal battery levels.

The software and user interface of the Tizen platform has been developed at Samsung’s Bangalore R&D lab, and the Z1 smartphones are manufactured in the Noida facility. Samsung Z1 is an example of Samsung’s most recent India-centric innovations that showcase the company’s efforts towards making for India. Samsung is dedicated to improving the lives of consumers through its constant pursuit of ground breaking innovations and value creation and has launched products that are specifically designed for the Indian consumers.

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Brian Pereira

Brian Pereira is an Indian journalist and editor based in Mumbai. He founded Digital Creed in 2015. A technology buff, former computer instructor, and software developer, Brian has 29 years of journalism experience (since 1994). Brian is the former Editor of CHIP India, InformationWeek India and CISO Mag. He has served India's leading newspaper groups: The Times of India and The Indian Express. Presently, he serves the Information Security Media Group, as Sr. Director, Editorial. You'll find his most current work on CIO Inc. During his career he wrote (and continues to write) 5000+ technology articles. He conducted more than 450 industry interviews. Brian writes on aviation, drones, cybersecurity, tech startups, cloud, data center, AI/ML/Gen AI, IoT, Blockchain etc. He achieved certifications from the EC-Council (Certified Secure Computer User) and from IBM (Basics of Cloud Computing). Apart from those, he has successfully completed many courses on Content Marketing and Business Writing. He recently achieved a Certificate in Cybersecurity (CC) from the international certification body ISC2. Follow Brian on Twitter (@creed_digital) and LinkedIn. Email Brian at: [email protected]

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