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93% of India’s Consumers Worried Supply Chain Disruptions Are Here to Stay

supply chain, supply chain disruptions, logistics

Image credit: Freepik

New Delhi, November 25, 2021: Recent supply chain delays and disruptions have negatively impacted the lives of Indians, leaving many feeling frustrated, angry, and scared that the disruptions will never end, according to a new study by Oracle. The study of more than 1,000 Indian consumers found that worries about more delivery delays, product shortages, and disruptions are worsening across the nation due to the rise of the COVID-19 Delta variant, and that people are looking to brands to help settle their concerns.

Supply Chain Disruptions Are Impacting Indians in Negative Ways

Over the past year, supply chain disruptions have become top-of-mind for nearly all Indians and have had a widespread impact on day-to-day life.

People Are Scared That the Supply Chain Disruptions Will Never End

Indians are increasingly worried that supply chain disruptions will continue to negatively impact their futures with many seeing no end in sight.

If Brands Don’t Prepare for Disruptions, They’ll Risk Losing Valuable Customers

The supply chain has become a critical part of people’s purchasing decisions. Organizations that don’t prioritize their supply chains risk declines in customer loyalty and revenue.

“The pandemic has highlighted the vulnerabilities of global supply chains and prompted all marketers to rethink their current policies The overall economic environment has influenced customer preferences and spending habits. Some of the insights are extremely concerning, and it is abundantly clear that supply chain issues must be addressed because these are directly correlated with customer satisfaction and purchasing habits. Stakeholders who work to develop shock-resistant, integrated, and customer-oriented supply chains will significantly gain and have an edge over others, allowing them to thrive in the long run. The most important aspect will be to win customer’s trust, which is something every retailer strives for regardless of the nature of their business.” said Hirak Kayal, Oracle Applications Development, JAPAC

Learn more about the survey here.

 

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