by Brian Pereira | Oct 31, 2021 | DIGITAL MARKETING, E-COMMERCE, SOCIAL MEDIA
The outbreak of the COVID-19 pandemic has forced many businesses to come online and meet consumers along with their new and evolving needs. With more consumers, as well as buyers, opting for the online route, organizations are starting to re-think tactics to...
by Brian Pereira | Nov 28, 2020 | OPINION, TOP STORIES OF THE WEEK
As one embraces digital media, it is easy to become obsessed with numbers. The mission of editors is to produce the most suitable content for our readers. But as we move online, we also think about SEO (keywords), page views, the number of visitors, page rankings,...
by Brian Pereira | May 23, 2019 | OPINION
I’ve been doing Content Marketing projects for a year and nine months and have participated in hundreds of pitches and dozens of projects. When one has been through all that, one can see definite patterns. In this post, I write about the reasons for the success...
by Brian Pereira | Dec 22, 2017 | OPINION
Brands are expecting an end-to-end content strategy The year 2017 was an exciting year for Content Specialists. Brands want to be publishers now and create their publishing platforms. They leverage digital channels on Instagram, Facebook, YouTube and Twitter (among...
